Gandhi - His Influence In The Nonviolent Movement Essays

Gandhi - His Influence in the Nonviolent Movement I think Mohandas Gandhi was one of the most significant persons in the 20th century. He was the one who proved that it is possible to fight very successful without violence. He fought his whole life with humanity, tolerance, ideas and without violence. He showed the way to a better world. And still today there are many people who love him and who use his philosophy to change the world. A very important example is the fight against wars. Usually people who fight against a war try to fight without violence. They march through cities and try to convince people not to go to the war or something like that. Another very popular example is the fight against nuclear energy or nuclear weapons. Demonstrators sit on the road in front of a nuclear power station or block the way of trucks or trains, which carry nuclear waste. Or, very popular example, the French tests of nuclear weapons in the pacific. People opposed them and the press all over the world was talking about these tests. That was non-violent resistance. Marches all over the world and other non-violent actions. And another good example is "Greenpeace". They fight for the nature and their most important weapon is the public. They don't use violence but they use the press. The actions, they do are very spectacular and interesting for the whole world. Many people all over the world agree with what they are doing. An example for not using violence even if others use it against them was when they went very close to where the French wanted to test their nuclear weapons and the French soldiers entered their boat and destroyed lots of things and hit the Greenpeace activists. And all that was filmed by Greenpeace and these pictures were sent all over the world and came in the news everywhere. Also Martin Luther King didn't use violence in his fight for the rights of the black people in America. An example, which all of us see and experience from time to time is the strike. Gandhi made the strike as a way of fighting popular and it is still used today very often. At the start of the 20th century the British Empire was the biggest empire in the world. India was it's biggest colony and was very important to Britain. Gandhi managed to get India independent of the British. The biggest Empire in the world lost a war of independence against a country like India which not even used violence and good weapons for it's fights. That was a sign for the world. And especially for the other countries ruled by the British. It was then that many of those countries saw their chance for independence. Gandhi showed them the way. And that was one of the main causes for the independence of many of those countries. In the 1960's most colonies in Africa became independent and also Indochina became independent. I think that was also one of the things Gandhi caused or helped causing. Gandhi fought for the rights of minorities and people who were pushed down his whole life. He encouraged every one to stand up for their rights and to fight against cruelty. He showed the whole world how easy it is to fight for rights and how successful it can be if there are many people fighting for the same thing together. Many people in the whole world decided to start fighting for their rights when they realized how successful Gandhi was. That was the start of many fights for humanity and for rights of minorities. Good examples are the fights of the blacks in North America. Especially Martin Luther King fought under the influence of things Gandhi had said. Or the fights in South America under Ch? Guevara or even the fights of Aborigines in Australia. But those are only a few examples. Fights for rights happened and still happen all over the world again and again because there are always people who push others down. I think Gandhi played a big part in the fight for humanity and the rights of minorities. I think Gandhi was and is still a very significant person. He changed people's minds and opened lots of peoples minds. Still today when people see the movie that was made about his life and his fights they think about

Prosopopoeia - Definition and Examples in Rhetoric

Prosopopoeia s in Rhetoric A figure of speech in which an absent or imaginary person is represented as speaking is called  prosopopoeia. In classical rhetoric, its a type of personification or impersonation. Prosopopoeia was one of the exercises used in the training of future orators. In The Arte of English Poesie (1589), George Puttenham called prosopopoeia the counterfeit impersonation. Etymology From the Greek,  prà ³sopon  face, person, and  poià ©in  to make, to do. Pronunciation pro-so-po-po-EE-a Examples and Observations Prosopopoeia allows its users to adopt the voices of others; but it also has the potential to show them that when they think they are speaking in their own person, they are prosopopeias themselves.(Gavin Alexander, Prosopopeia: The Speaking Figure. Renaissance Figures of Speech, ed. by Sylvia Adamson, Gavin Alexander, and Katrin Ettenhuber. Cambridge University Press, 2007)The iron tongue of midnight hath told twelve:Lovers, to bed; tis almost fairy time.(Theseus in William Shakespeares A Midsummer Nights Dream, Act 5, Scene 1) Prosopopeia and Catachresis That a catechesis can be a prosopopoeia, in the etymological sense of giving face, is clear from such ordinary instances as the face of a mountain or the eye of a hurricane. It is possible that, instead of prosopopeia being a subspecies of the generic type catachresis (or the reverse), the relationship between them is more disruptive than that between genus and species.(Paul De Man and Wlad Godzich, The Resistance to Theory. University of Minnesota Press, 1986) Apostrophe and Personification in Keats Who hath not seen thee oft amid thy store?Sometimes whoever seeks abroad may findThee sitting careless on a granary floor,Thy hair soft-lifted by the winnowing wind;Or on a half-reapd furrow sound asleep,Drowsed with the fume of poppies, while thy hookSpares the next swath and all its twinà ¨d flowers:And sometimes like a gleaner thou dost keepSteady thy laden head across a brook;Or by a cyder-press, with patient look,Thou watchest the last oozings, hours by hours.(John Keats, Ode to Autumn) Prosopopeia in Classical Rhetoric Under the term prosopopeia, as can be inferred etymologically from the Greek and Latin appellations, authors use the device of introducing in discourse a feigned presentation of characters or personified things, that is, feigned sub specie personae. The usual form of this presentation is through the attribution of human properties or qualities, especially those of speaking or listening (the terms dialogismos and sermonocinatio refer to this property). The device must be properly regulated by the literary norms of stylistic decorum.The majority of authors usually distinguish between two modalities in attributing the device to characters or personified things: (1) direct discourse (prosopopoeia recta) or (2) indirect discourse (prosopopoeia obliqua). The most elaborated doctrine concerning this figure of speech, as in the case with ethopoeia, appeared in ancient Greek handbooks for rhetorical exercises (progymnasmata), in which both appear tightly linked.(Jose Antonio Mayoral, Prosopop oeia. Encyclopedia of Rhetoric, ed. by Thomas O. Sloane, Oxford University Press, 2001) Prosopopoeia in FilmsThe easiest means to prosopopoeia in moving pictures is using animation to give human shape and motion to lifeless things.A train at the top of a hill sniffs a flower before swooping down the other slope. Holsters even spread themselves to receive Panchitos revolvers (The Three Caballeros, Norma Ferguson). A steam engine is given eyes, piston chambers that thrust like feet when it pulls, and a mouth and voice that cry All aboard (Dumbo, Walt Disney and Ben Sharpsteen). A building hoist falling at breakneck speed politely slides across to the next shaft on meeting someone, sliding back again after it has passed him (Rhapsody in Rivets, Leon Schlesinger and Isadore Freleng).(N. Roy Clifton, The Figure in Film. Associated University Presses, 1983) Also Known As: evocation

New product development and product innovation charter Essay

New product development and product innovation charter - Essay Example Therefore, a white product manufacturing company must understand that technological advancements are the key to success in the market (Avlonitis & Papastathopoulou, 2006). 1. a) Product innovation charter entails product planning and strategizing prior to its development. PIC charter summarizes all the necessary tools that a company’s development team should draft to come up with new products. The charter ensures that a product developed under it targets to achieving the company’s goals and objectives. Thus, the specialists must abide to PIC if they target to ensure their development is for the best of the company once it is in the market. It enables the team to set the product’s objectives in accordance to sales forecasts. A product will product will be of critical importance to a company if only it will draw positive attention from the consumer markets, as this is the only way of improving sales margins (Annacchino 2007). Similarly, sales should be profitable t o the company at the long run as far as the company is a profit making organization. Further, a significant development is that which enables a company acquire a higher market share relative to its previous one. Managers and product developers should focus on improving the market share competently and profitably (Avlonitis & Papastathopoulou, 2006). b) Every company has a mission and vision in its business field. Therefore, to come up with the best results of every innovation, the team should consider the goals and objectives of the company. For example, if a company’s mission is to enhance economic growth and customer satisfaction, the new product should entice the consumer to feel closer to the company and on deriving satisfaction from his purchase, will mean profitability to the business. Since perfect market competition is a rare case, a brilliant innovation will enable the company to grow in the market and undermine competitive threats. Eventually, a company shall pose a positive image to the society and other business affiliates if only the charter refines its image through healthy innovations (Karniel & Reich, 2011). c) The challenges that come with every innovation are as well overwhelming. Managers should understand that product charters only reveal prospects and not certainty. The criterion often tends to control development teams to operate within distinct procedures. Therefore, the team may develop a product that suits specific needs. This results to reduction of sales prospects, profitability, and market segment. The company finds realizes to be loosing worth an investment to a nonperforming product. It is advisable that companies should endure on practicing the best details a product innovation charter can offer in relation to the company’s goals and objectives (Karniel & Reich, 2011). 2. a) The key factors to that influence companies to concentrate in new product development programs are diverse. Companies find that all markets pos e competition and to ensure co-existence they must come up with products that place them above per. Other companies seek to maximize profits and after careful revision of the products that they already offer in the market, they realize the need of a new product that will profitably benefit the company in its operations. Companies notice that, whenever new products hit the target market profitably economies of scale reflect positively, and the rate of growth draws a positive view from their affiliates (Avlonitis&

Agress a Essay Example | Topics and Well Written Essays - 250 words

Agress a - Essay Example Furthermore, the advancements ensures maximum safety for patient and hospital records. Remarkably, the minimal errors occur mostly due to human mistakes, but very low. The speed and accuracy of the machines helps to save lives through reduced response time. Besides, patients and medics easily access significant information for treatment and disease control. Hence, the technology heightens clinical test and produces quality and superb results (Finkelman 2012). Consequently, clinical technology instills eminent public confidence in health provision services. I share similar sentiments that the technological advancements are useful and valuable in health care division. I feel that the improvements serve to address doctor patient ratio challenges in modern society. It is imperative to acknowledge the increased number of patients served, quality of services in hospitals and the clear reference of patients’ medical records. The modern medical service characterized by computerized medical systems presents major opportunities for both patients and physicians. Nevertheless, the system still requires adjustments to minimize threats caused by leaks of confidential information about the patients (Smith 2000). Possible causes arise incompetent staff and cyber

Brain development Essay Example | Topics and Well Written Essays - 500 words

Brain development - Essay Example Nevertheless, resources for inhibition are constrained in most advancing regions of the world. The confrontation for this century is to endorse community leaders and government officials to take on the prevention of cognitive impairment as the leading priority for the community. This article proposes that specialists in child behavior and development work with agencies branching from of the United Nations to come up with a world cognitive impairment watch. This program should be able to evaluate and help every state yearly in terms of risk aspects, hindrance watches, and premature intercession programs2. b. The pandemic of neurodevelopmental invectives affecting kids and adults surpasses the sum of these issues3. This epidemic is cumulative due to the escalating population numbers, increased existence rates of kids surviving illnesses or circumstances that compromise brain development. c. More kids are surviving illnesses or disorders that interfere with brain development: This guide towards cognitive development of the kids’ brain, making prevention and therapy harder for specialists. e. The number of child behavior and advancement specialists in the United States is diminishing: Kids’ specialists are decreasing and the ratio for therapy decease, making these kids more vulnerable to develop with impaired brain maturity and cognitive mental conditions. The lack of kids’ psychologists and developmental pediatricians brings about petite realization of cognitive illnesses that affect kids in the early years of life. In turn, this induces risks of children growing with underdeveloped brains4. I chose this article because it analyses the causes of cognitive impairment with a special focus on third world states. This way, raising awareness of the dangers children with cognitive brain impairment would be simpler. The world needs to be aware of the risks these kids are growing up with5. This topic identifies any provided society acting as causes or findings

Animal Abuse And Cruelty Is Wrong Sociology Essay

Animal Abuse And Cruelty Is Wrong Sociology Essay Animal abuse and cruelty is wrong. Animals arent given their rights that they are supposed to have in the first place. Using animals as lab rats is cruel and unfair. Most animal abuse or cruelty goes on with nothing be reported or said about. The punishment for abusing an animal isnt as harsh as it should be. There are not enough laws preventing animal abuse. There are not enough laws preventing animal abuse. Animals being caged up is unfair to the animals themselves. The cruelness of caging an animal up for days, weeks, months, or even years at a time with no food, water or care is the cruelest thing any human being could possibly ever do. Cruelty and neglect are also two subjects that have to deal with animal abuse. Most animal abuse goes unreported and nothing has been done to fix the problem of owners locking their pet up and leaving them for long periods of time without food, water, or care. The most common form of animal abuse has to do with an owner locking their dog or pet up for times on end, just completely neglecting them and not giving them any care or attention. More than half the cases involving animal cruelty had to do with pets. There are little laws about animal abuse or animal cruelty. In some states its actually taken seriously like in Colorado abusing or putting an animal through any kind of cruelty is a $500,000 fine, up to 6 years in jail, and a ban on owning or being around any form of living animal. Colorado is the only state to have a fine over $150,000. (U.S. Cruelty Laws Felony vs. Misdemeanor, 2011) The state with the smallest fine is Tennessee which has no fine for abusing or putting any kind of animal through cruelty.(U.S. Cruelty Laws Felony vs. Misdemeanor, 2011) The two states that have the most time that you can get up to in jail are Alabama and Louisiana at, up to ten years in jail.(U.S. Cruelty Laws Felony vs. Misdemeanor, 2011) The laws that we have now arent enforced enough as they should be. There isnt enough attention being given to this subject as there should be. There are laws about animal cruelty and abuse but arent used as much as they should be. We dont recognize animal abuse as much as we should either. There are animals being abused, tortured, or neglected every day that no one reports, notices, or does anything about. The rights that animals have now arent given to the animals like they should be or where created to be. Animal abuse isnt a case that most people look as a highly serious problem. The rights that we have given to animals or pets or have created for them arent highly used as much or given to an animal as much as they should be. Using animals as lab rats is looked down upon and felt that it shouldnt be done but yet people still test on animals all the time and nothing is done about it. Scientists do research and study on rats because they are said to be unneeded, but yet they are living therefore they are needed. If that was how everyone thought of animals we would have none left on our planet. Animals are a big role in our lives today we use them for almost everything we do and thinking that some one would neglect, torture, or abuse an animal is just wrong. Most animals that are in animal abuse or cruelty cases are pets because of a domestic dispute.(Facts About Animal Abuse and Domestic Violence, 2011) Some parents even abuse their pet in front of their child to coerce them to do what they say and what the child is told to do.(Facts About Animal Abuse and Domestic Violence, 2011) More households have pets than they do children so why spend money on an animal that is going to be a pet if your just going to abuse it?(Facts About Animal Abuse and Domestic Violence, 2011) Most families have a pet of which they consider a companion or a part of the family. Out of the 50 states there are only three that do not have animal abuse or cruelty laws.(U.S. Cruelty Laws Felony vs. Misdemeanor, 2011) If they do not fix animal abuse or animal cruelty soon we will have no more animals in the future. Hopefully in the future they will create better and more laws against abuse or cruelty, or they will pay more attention to animals being abused or not being given their rights. The rights that we have now for animals are perfectly fine its just that the animals arent given the rights they deserve to be given or have. If the government would follow through on paying attention to the case of animals being abused or treated unfair itself, there would be harsher punishment for an act as of doing so. Giving animals the rights they deserve is how it should be instead of using animals as lab rats, test subjects, or a teenagers thought of just a prank, when really in realization pushing a cow over on its back as just a prank can be very deadly for the cow actually. Animals arent given that much of their rights as they have to begin with. If they were to investigate and go deeper into the topic and subject of animals being abused there would be a lot of things that they would find out that they didnt know. Harsher punishment is another thing to talk about. If they had harsher punishment just for neglecting an animal and not taking care of it there would be a lot more animals safe. If there was harsher punishment for abusing an animal there wouldnt be as many animals getting abused, beaten, or neglected. Animal abuse, cruelty, and neglect are bad and animals arent given the rights they deserve. There are not enough laws preventing animal abuse.

Cacther In The Rye Essay -- essays research papers

JD Salinger, also known as Jerome David Salinger, is an American novelist and short story writer. Critics and readers alike recognize Salinger as one of the most popular and influential writers. His only novel, The Catcher in the Rye, drew such great attention during the fifties and sixties that those years have been called the age of Holden Caulfield (Contemporary Literary Critiscm, Vol. 12). Salinger is a master of contemporary dialect and idiomatic expression. He created in Holden Caulfield a character who became the prototype of alienated adolescence for an entire generation of Americans. The Catcher in the Rye has been banned even recently from a few libraries, schools, and bookstores for the starkness of its language and attitudes and the realism of some of its settings.   Ã‚  Ã‚  Ã‚  Ã‚  Although Salinger has fallen out of critical favor because of his sentimentality, it is generally agreed that Catcher has yet to be surpassed in its portrayal of the pains and pleasures of a youth searching for love and direction. In all his work Salinger draws upon the experience of his own life. For instance, his parents shared the same backgrounds as do those of his fictive Glass family. An undistinguished student, Salinger flunked out of private high school. His family sent him to Valley Forge Military Academy, the model the Catcher’s Pencey Prep (Contemporary Literary Criticism Vol. 3).   Ã‚  Ã‚  Ã‚  Ã‚  The protagonist of The Catcher in the Rye, Holden Caulfield, is one of these American heroes, but with a significant difference. He seems to be engaged in both sorts of quests at once; he needs to go home and he needs to leave it. Unlike the other American knight errants, Holden seeks Virtue second to love. He wants to be good. When the little children are playing in the rye-field on the clifftop, Holden wants to be the one who catches them before they fall off the cliff. Like these American heroes, Holden is a wanderer, for in order to be good he has to be more of a bad boy than the puritanical Huck could have imagined. Holden has had enough of both Hannibal, Missouri, and the Mississippi; and his tragedy is that when he starts back up the river, he has no place to go- save, of course, a California psychiatrist’s couch (Contemporary Literary Criticism, Vol. 12).   Ã‚  Ã‚  Ã‚  Ã‚  Holden’s quest takes him outside socie... ...oment always becoming a segment of the past. Holden views his life as being in a state of continual change. Since a developed intellect is needed to realize immutable conceptions, and since Holden’s â€Å"thinking† is limited to his sense of the mutability of life, Holden remains trapped within time, unable to recognize anything permanent in human existence (Contemporary Literary Criticism, Vol. 5).   Ã‚  Ã‚  Ã‚  Ã‚  One might conclude by stressing that Holden is talking, not to an analyst, but to you, the reader. Holden is talking directly to anyone who might be as â€Å"troubled morally and spiritually† as Holden was about the nature of this world in which everyone exists. He offers his narration of The Catcher in the Rye as a record of his troubles for anyone who might wish to learn from his experiences. As Mr. Antolini says, â€Å"It’s a beautiful reciprocal arrangement. And it isn’t education. It’s history. It’s poetry.† (Contemporary Literary Criticism, Vol. 12)   Ã‚  Ã‚  Ã‚  Ã‚   Work cited Contemporary Literary Criticism, Vol. 3 Contemporary Literary Criticism, Vol. 8 Contemporary Literary Criticism, Vol. 12 Contemporary Literary Criticism, Vol. 5

Canadian Culture vs US

We are a nation of immigrants who celebrate everybody cultural background. Canadians are extremely conscious of our culture considering our close proximity to the United States. We are unduly aware that we are not American and constantly compare ourselves to America. Canadians forever talk about our similarities and differences socially, economically, politically and religiously. One of the things that Canada is most proud of Is that we consider ourselves to be a cultural mosaic which means that we allow various cultures to coincide and flourish in our communities.We value harmony, equality, freedom, and respect. Our population is not big enough to sustain our economy, so we are much more open to economic Immigration. Economically, we have much higher taxes providing us with a more socialized system. This allows free health care and decent education systems for all Canadian citizens. Due to this system, we do not have the same amount of money to spend on â€Å"stuff', which makes us a less materialistic population. We have less disposable income and less disparity between the rich and poor.In regards to religion, we do not have a dominant religion and accept all religions across the globe. Americas, on the other hand, identify themselves as mainly Christian. According too Pew Research Religion and Public Life survey taken in 2007, 78. 4% of Americans identified themselves as Christian, where as Canadians have an ever-changing religious composition. Politically, we have a parliamentary system of government which is more unified and group-oriented; we elect a party, not a person.Like the LISA, our government Is a mockery which means the people choose their own government and majority rules but In a parliamentary system, a minority government must find consensus with the other parties or the government will fall. Canada's values are built on acceptance, tolerance, and harmony. We are patriotic, but in the way that we accept people world-wide and celebrate the com bination of Canadian and other cultures intertwining. I am proud to be a Canadian citizen and feel privileged to have grown up in a city as diverse, inclusive, and nondiscriminatory as Toronto.Being exposed to people with arioso religious beliefs, racial backgrounds, and birthplaces shaped me into an accepting and globally aware citizen. One of my favorite things about Toronto is the fact that we celebrate cultural, social and ethnic acceptance year-round. For example, this summer I went to multiple festivals that celebrated Turnoffs diversity. We hosted World Pride 2014, which celebrated the LIGHT community, Fusion of Taste festival which honored diverse cultural food, Franco-fete which celebrated Torso's French speaking community, Chinatown festival which showcased Chinese culture,Busters which lauded artistic performances from around the world. Toronto is frequently commended for being one of the most multicultural cities in the world. There are over 140 languages spoken, half of our population was born outside of Canada, and almost fifty percent of the population define themselves as a visible minority. Toronto is a true cultural mosaic and due to this fact Transitions are open-minded, accepting, tolerant, and polite. I am grateful to have been raised in a city that is proud to integrate and pay tribute to various cultural backgrounds.

A Simple SaaS Marketing Strategy For Amazing Results (+14 Templates)

A Simple SaaS Marketing Strategy For Amazing Results (+14 Templates) Marketing strategy looks different for everyone. In-house marketing teams  often do it all - from social media marketing to brand positioning. Agencies  handle marketing for clients in diverse verticals. And today, theres a fresh breed of marketer in a field with unique challenges of their own: SaaS marketing. So, if youre in SaaS marketing, youre absolutely in the right place. Because in this post, youre going to get everything you need to start a proven SaaS marketing strategy. Ill share with you a 3-stage SaaS marketing strategy: Web traffic: how to get it and why its your lifeblood. Email marketing: how email can be an engine for massive growth. Leads: how to nurture your audience into leads for your sales team. To do this, you get a massive bundle of 14 templates to get you started with this SaaS marketing framework: A 3-resource SEO Copywriting Template Bundle for generating maximum web traffic. A 9-resource Email Marketing Template Bundle for growing a profitable list. A Call-To-Action guide for converting more trial signups and leads. A Marketing Research Process guide to get (and keep) new customers. Download your SaaS marketing bundle now... ^^^ ... and here we go  Ã°Å¸â€œË† A Simple SaaS Marketing Strategy For Amazing Results (+ 14 Templates)What Is SaaS Marketing? So, what is SaaS marketing? SaaS marketing is the process of promoting and selling a software product with license, or recurring revenue, cashflow. SaaS is an acronym that means "Software as a Service." And it refers to a company builds and sells software available to anyone with an internet connection. The first SaaS company actually started back in the '90s by selling floppy discs. After hitting hard times, they pivoted and began selling software online (and eventually sold for billions). Today, SaaS marketing (and companies) are mainstream - and nearly synonymous with what it means to be a startup. For more context, here are some examples of SaaS companies: Salesforce: The most popular customer relationship management (CRM) platform on the planet. Intercom: A customer engagement platform for sales, marketing, and support. Autopilot: An intuitive marketing automation platform. Slack: The communication hub for teams and communication. : The world's best-selling marketing calendar  and marketing management platform. (That's right, we're a SaaS company too!)What is SaaS marketing all about? Get the complete guide (and 14 free templates) here:Where Your SaaS Marketing Strategy Starts While many of the same marketing principles apply, there are unique goals and key performance indicators (KPIs) you should be after as a SaaS marketer. Because your goals determine your actions, they are the North Star for your entire strategy. To start, there  are three big metrics every SaaS marketer should work to influence: Web traffic Email subscribers Qualified leads You might be thinking, "But what about customers?! What about trial signups?! What about a fully-stocked snack bar to power my brains?!" Great questions. The great news is, customers, trials, and awesome perks (for being successful) will come when you master these three metrics. In fact, 's rapid growth  as a SaaS startup is a testament to that. We followed exactly this path. In fact, our CEO outlined our entire growth strategy in his book,  10x Marketing Formula. Recommended Reading: The Best Formula For 10X Marketing Growth Is Here Why These SaaS Marketing Metrics Work So, why do these three metrics work? Because, when pursued together, they become a complete SaaS marketing funnel that will generate results long-term. Marketing funnels (also known as purchase or sales funnels) illustrate the phases of the buying cycle from unawareness of a product all the way through to making an actual purchase. Here is how each KPI fits into this basic marketing funnel: Discovery: web traffic fuels the continual discovery of your brand. Consideration: email marketing helps nurture your traffic into qualified leads. Purchase: leads are converted into trial sign ups and customers via sales or self-serve processes. Recommended Reading: How to Select Marketing Metrics and KPIs to Monitor Focus Your One Metric That Matters Step one in your SaaS marketing journey is to use a principle called One Metric That Matters (1MTM). It's a simple way to prioritize and execute against your most important metric. The 1MTM system helps marketers focus on one big metric at a time. So, your SaaS marketing strategy is tackled sequentially. The majority of your effort will be poured into growing (1) your traffic, (2) your email list, and then (3) your quality leads. The 1MTM system works for two reasons: focus and discipline. Focus On Your 1MTM First, your team will focus completely on increasing your 1MTM. This frees you from getting swarmed by the constant barrage of popcorn metrics. Instead of chasing ten things at once, you'll work on the highest priority at a time. This will keep your eyes locked on a singular point, the one part of the business we have decided to value more highly than any other. Discipline To Grow Your 1MTM Second, this kind of focus creates discipline. The power here is that  focusing everything on your 1MTM makes your team totally accountable to increasing it. Think about it like this.... Imagine you're a marketing manager overwhelmed by trying to grow your company’s social following, website traffic, email list, and leads. You'd be swimming metrics, dashboards, spreadsheets, and competing priorities.   ^^^ And this might sound familiar, already... However, where the 1MTM shines is if you were to look at all of those data, you'd learn you can grow  all of those  metrics as long as you drive tons of quality web traffic. So, as you increase traffic, the rest of the metrics downstream take care of themselves. So, let's jump into your first 1MTM, getting web traffic. Here's how to get your SaaS business to your first 1MTMSaaS Marketing: Grow Relevant Web Traffic Web traffic is where your SaaS marketing funnel will (nearly) always begin. Our company has grown on the wings of content marketing.  And nearly 100 percent of our customers have started as curious visitor on our site. So, your first goal is to grow your relevant web traffic over time. We launched our website about five years ago. And as you can see, we started where everyone else does: with no traffic, no leads, and no customers. The cool part is how we've grown our traffic from nothing to around 1,500,000 pageviews per month... ...largely for free! Which is great news if you're a bootstrapped startup, like we are. We've grown our web traffic by investing heavily in: Content marketing, Search engine optimization (SEO), And giving away awesome marketing tools. Recommended Reading: How Long Should a Blog Post Be to Get the Most Traffic and Shares? Content Marketing Here's the deal. Content marketing isn't new. It's wide-scale adoption is decades old by now. But the truth is that content marketing is still viable - and will continue to be so into the indefinite future. The Content Marketing Institute defines content marketing this way: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience - and, ultimately, to drive profitable customer action. Content marketing can be anything from... âÅ" Ã¯ ¸  blogging... 📄 to publishing whitepapers... 🎙 to hosting a podcast... 📠¹ to video marketing. No matter what content you're creating, the key point is to "drive profitable customer action." We SaaS marketers aren't in the business of being clever with our content. We're in the business of turning visitors into customers! The best way to do this is by creating content that fits into your "content core." Your content core connects the dots between the value your business provides and what your audience cares about. This single principle helps you drive relevant web traffic better than anything else I've ever experienced. It drives the bus for every topic you choose to create content around. For example, let's say your SaaS company created an app that helps people with personal budgeting. And because your 1MTM is growing web traffic, you've chosen to invest in blogging as your primary form of content marketing. To choose content core topics, answer two questions: What major value does our software add to our customers? What related problems does our audience care about solving? By choosing topics that fit both criteria, you're set to drive profitable customer action. So, blog topics might look like this for your fictional personal budgeting SaaS startup: âÅ"… How to Stick to a Budget for the First Time âÅ"… 5 Areas You're Spending Too Much and Blowing Through Your Budget ⠝Å' What is the Future of Finance? Where the Economy is Headed Those are pretty basic examples. But the point is that, while many of your audience members may be interested in the economy, the topic doesn't have a direct connection to the value your budgeting software provides. Whereas the first two have a direct connection. Sticking within your content core ensures you'll always create content that drives relevant traffic... ...meaning visitors who may  actually become customers because they have pain your product actually solves. Recommended Reading: How to Create a Marketing Budget Plan Drive Massive Traffic With SEO Now, if the content core tells you  what to talk about... The next two traffic levers tells you  how to get people to see it... SEO is a tried-and-true method of gaining consistent traffic. Search Engine Land defines it like this: SEO stands for â€Å"search engine optimization.† It is the process of getting traffic from the â€Å"free,† â€Å"organic,† â€Å"editorial† or â€Å"natural† search results on search engines. The gist of SEO is to make your content readable (and findable) by both people and robots. And while it's an extremely deep topic, and a discipline all its own, effective SaaS marketing depends on it. There are phenomenal guides available, like this one from Ahrefs, but if you grabbed your bundle, you'll find three awesome resources to get you started. SEO Content Strategy First, you'll find the quick SEO overview guide called the SEO Content Strategy Template. It walks you through a strategy for content optimization... ...all with the goal of turning you into an SEO rockstar 🠤˜ It walks you through quick tips to get started + includes a walkthrough to nail your strategy. It includes: The basics of an SEO content strategy. How to define your brand's SEO content strategy. Research methods for targeting topics and keywords. A roadmap for executing your strategy. A guide to creating optimized content. Recommended Reading: SEO Content Strategy: How to Skyrocket Your Traffic By 594% On-Page SEO Checklist Next, you'll find the On-Page SEO Checklist. According to Moz: On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. This checklist contains 19 key questions to ask about your most important pages: Has keyword research been completed? Do you understand the search intent behind your chosen keyword? Is the primary keyword present in the title tag, H1, body content, and an image file name? Is the title tag less than 70 characters long? Is the meta description 150 characters or less? Are headers structured logically, with just one H1 tag followed by appropriate H2, H3, H4 (etc.) tags? Are variations of the primary keyword included in the body content and H2/H3 header tags? Are images properly optimized (keyword in file name, appropriate alt-tag, small file size, high quality?) Are internal links present to other pages on your site? Are external links present to other reputable websites? Are no-follow tags applied to affiliate links (if present)? Are synonyms of the primary keyword included in the post copy? Do all links use appropriate anchor text (meaning, is the highlighted linked text relevant to the page being to)? Is the content sufficiently unique (re: non-duplicative of other content on your site)? Have appropriate blog Have  categories and tags been selected? Are your analytics and tracking tools correctly configured? Is my site mobile-friendly? Are all images uploaded at the exact size I want them to appear on my site? If this is a blog post, have I added at least one (and no more than two) relevant categories? If you check each box, you will be miles ahead on your SEO strategy. Recommended Reading: How to Maximize Your On-Page SEO With This Awesome Checklist SaaS Marketing: Your Email List Now, it's time the second stage of SaaS marketing: email marketing. Though it's occasionally pronounced dead, email marketing is very much alive. And for SaaS marketing, in particular. At , we've seen a nearly 300 percent return on our investment in email marketing. We believe it's one of the most valuable assets we have. As of writing this, our email list is nearing 500,000 subscribers! But this didn't happen on its own. Why Build An Email List? Online chat with either people or bots is an incredible innovation in SaaS marketing. For instance, according to research by Salesforce, 69 percent of consumers prefer chatbots for quick online communication. However, even in a world of chatbots, email still has its place. It is an "owned" connection to your audience, rather than a "rented" connection. An email list is an owned, direct, and permission-based line of communication. When you send an email, it gets delivered (deliverability issues aside). However, something like a social media audience is a rented connection. Your organic reach is controlled by the network - and everyone knows reach is in rapid decline. Right now, it sits somewhere below 2 percent, on average. This means brands who rely mostly on social media face an uphill battle if they don't pay for increasingly higher media buys. Compare this to the fact that  38 percent of average North Americans check their inboxes 4 – 15 times per day... ...and you have some compelling numbers in favor of a strong email list. So, let's talk about how to grow and connect with your email list. Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket By 140% in One Year Grow Your Email List With Content Upgrades First, use content upgrades as a method for growth. They are companion resources to content like blog posts, articles, or reports. And if you're reading this, you've probably seen hundreds - if not thousands - of them. In fact, we've used one in this very post 😎 Using them to build your list is easy. Simply gate them behind an email signup form. Then your audience will get the resource by "paying" with an email address. What does a content upgrade look like? Well... Whatever your audience will find valuable! At , we routinely use: 📑 PDF guides, 📠 Worksheet templates, âÅ"… Checklists, 📈 Spreadsheets for tracking and planning, 📊 Custom Google Analytics reports, 🎙 Exclusive audio interviews, 📠¹ Access to educational video content, ðŸâ€"Å' Photoshop CC actions, 📠º Slide decks, 🎠¯ And everything else our audience needs to put our advice into practice. We have a resource library packed around 300 content upgrades.  And in total, they account for more than 250,000 of our email signups. To summarize, valuable content upgrades can be one of the most vital list-building engines you have. And they are an excellent way to add more value to all of that traffic you're working so hard to drive! Simply put, if you're doing content marketing, they're too important to skip. Simply put, if you're doing content marketing, content upgrades are too important to skip.Grow Your Email List By Giving Away Free Tools In line with content upgrades, giving your access to free tools in exchange for an email address adds rocket fuel to growth. You've probably used your fair share. For example: Moz's Keyword Explorer tool gives you access to part of their software for keyword research. Hubspot's Website Grader analyzes your site's performance and gives you actionable tips to improve it. Neil Patel's SEO Audit shows actionable tips for improving your site's visibility online. The genius of tools like this is how they can "product-ize" a facet of your company's software or service.  They add huge value to your audience while also giving them a taste of just how valuable your tool is. We've done exactly that here at . Headline Analyzer Writing great headlines is key to getting clicks on your content. So, as content marketers, we take our headlines seriously. Our process has always been to write 25 headlines for every post. This discipline makes you work through the cruft and get to the gold. However, we soon realized that our software actually had north of 1,000,000 headlines - complete with social share data - from thousands of users. Being the nerds that we are, we did intensive research to find the highest performing headlines. Then we crafted formulas that our team started using. But... This is where it got interesting... We created a free tool called The Headline Analyzer, fueled by the same data. And we gave it away for free. It generates a quality score for users and even provides suggestions to optimize it. This tool gets around 80,000 pageviews each month. And to date, has netted around 75,000 email signups. Notice how the 1MTM of web traffic  and email signups play nicely together? That's exactly the power of giving away a free tool that solves real problems for your audience. Even cooler is this tool has become baked right into our product! So, every time someone uses our headline analyzer, they're experiencing just a sliver of 's value. We've done the same thing with our free tools the Social Message Optimizer... ...and the Email Subject Line Tester. Each tool drives similar results to the Headline Analyzer. Plus, they again highlight the power of our tool. integrates with  every major social media network.  When someone uses our Social Message Optimizer, they're seeing a snapshot of how can amplify their social media effectiveness. The same goes for our Email Subject Line Tester. Because we also integrate with email platforms like Mailchimp, Constant Contact, Active Campaign, Campaign Monitor, Hubspot, and more... Building your email list is paramount for SaaS marketing success. And sets you up for the third 1MTM in this simple strategy: generating qualified leads. SaaS Marketing: Generating Qualified Leads Qualified leads are an important evolution in your SaaS marketing journey. This is also the stage where things can get far more complex. Often you're dealing with CRMs, marketing automation, lead scoring, and multiple layers of sales reps. Regardless of how simple or complex your org chart and tech stack is, though, the simplest place to start is by focusing on conversions. And that means writing phenomenal calls-to-action (CTAs). The 5 Stages Of Awareness To write powerful CTAs, you need to discern exactly where your audience is in relation to making a purchase. One of my favorite marketers is Joanna Wiebe, and she's a treasure trove of knowledge when it comes to exactly this. In a recent interview, she describes the "Five Stages of Awareness" every person moves through on their way to purchase. The five stages are: Unaware Pain aware Solution aware Product aware Most aware Let's walk through them step-by-step. First, each person is unaware. Which means  they may not be able to fully articulate their problem or pain - and especially not your role as a solution. This stage requires top-of-the-funnel content to move them to the next stage of awareness. Second, your audience starts feeling and understanding their pain. Here, they're feeling a specific pain, but they may not understand what solutions exist. For example, imagine they're a marketing manager who's totally overwhelmed. Their team is missing deadlines. They're stuck in constant fire drills. And are battling constant stress around being a good leader. At this point, they won’t know how to solve this pain. They're simply aware that it exists and looking for a fix. Third, they've learned there’s a cure for the pain. They're pain aware when they know there's a way out... But they haven't yet matched the pain to a specific solution. Fourth, they've learned knows you can solve their pain. Now they are product aware, which means they know that your product is one of the solutions to their pain.   They're actively searching... They're combing through reviews on G2 Crowd... They're checking out Product Hunt... And (hopefully) they're finding all of your wonderful content core topics because of your SEO mastery! In short, this is where you're going head-to-head with your competition. Fifth, they know you're the best solution to their pain. They've arrived at the wonderful stage called most aware! They believe you're the best solution for their pain, and they're ready to try or buy. They're ready for a trial, a sales call, or even a purchase. And this is where you have your qualified leads 😎   Write Compelling CTAs For Trial Signups In SaaS marketing, free trials are the norm - and a perfect next step. But what's vital is that you set the table for success. The five stages of awareness help you bridge education gaps. And also deeply connect your audience's pain with your solution. While hundreds of different copywriting techniques exist, the simple truth is this... As a SaaS marketer, you're in sales as much as you're in marketing. So, don't get lost in the forest of marketing techniques or the psychology of persuasion. Make sure you actually sell with your content  and strong calls to action. No Selling, No Qualified Leads If you don't sell, you won't generate qualified leads. Be clear. Be concise. Be bold. Don't assume your audience will take profitable action without being invited to do so. In my experience, one of the biggest hurdles marketers have is a fear of being "too salesy." But I think there's a better way of thinking about it. If you have paying customers, it means you're helpful. It means your product adds value to them. So really, as marketers, the most helpful thing we can do for our audience is to make them customers.

War at EL-Alamein

War at EL-Alamein The Battle of El Alamein, started either between October 23rd or November 5th in 1942. This battle was one of the largest battles involving the western allies in the whole of the war with Germany. El Alamein was part of the chain of battles that saw the British Common wealth forces advancing across the coastal plain and desert hinterland of North Africa from 1940 to 1943. The prize for the Axis (German and Italian forces under the command of the German general, Erwin Rommel) was Egypt and the Suez Canal. The destruction of the Axis forces in the Theatre was the focus of Allied operations. El Alamein was, in effect the closest the Axis came to achieving their goal. Once that battle was over, the Axis forces were in continual retreat until finally destroyed, in Tunisia on 11 May 1943, by the westward advancing 8th Army and the Allied Forces coming east from the Torch Landings.Second Battle of El Alamein, Deployment of Forces ...While perhaps too much has been made of the battle of El A lamein - including such clearly jingoistic assessments that it was the turning point in the war - the battle was very important for a number of reasons. It was the battle that reignited Bernard Montgomery's career, with him eventually rising to the highest rank in the British Army and to command Allied land forces in the D-Day landings. It was an early rehearsal for the type of joint operations that were to become standard allied operating procedures in north west Europe following the D-Day invasion. Furthermore, it was the first large-scale battle fought by a British Army in the desert in which all elements in the Army fought to the same plan and same timetable, as a co-ordinated force. Ironically, in many ways, the battle was more reminiscent of the large...

Compare ketogenic diet, the Zone Diet and the Atkins Diet. Compare and Essay

Compare ketogenic diet, the Zone Diet and the Atkins Diet. Compare and evaluate each in light of known science and practical experience - Essay Example However, it is more of a nutrition control philosophy, rather than a series of shakes, or a workout regimen. The diet has a ratio system that splits carbohydrates, proteins, and fats by an aspect of 40/30/30, respectively. There have been mixed empirical results, as with many commercial diets, because consumers tend to have different degrees of commitment, and lose weight in different ways. The Atkins Diet is a marketed diet that is designed with consumers in mind, but can be followed without purchasing. Unlike the Zone Diet, Atkins advocates eliminating carbohydrates as much as possible, especially in the form of breads. People can adjust this diet to different circumstances, with some limited difficulty; for example, a person on the Atkins diet could order a hamburger at a restaurant, but they would have to remove the bun, and eat it as if it were a steak. Some claim the Atkins Diet leads to unhealthy saturated fat

Restorative Justice Process Essay Example | Topics and Well Written Essays - 250 words

Restorative Justice Process - Essay Example The restorative justice process in this case can be said to involve two main processes; victim-offender mediation and restorative circles. The process begins with mediation between the offender and the victim subject the wishes of both parties. The offender and the victim may meet in the presence of a qualified mediator if both wish to do so (Nelsen, 1996). Otherwise, the offender may send a written apology to the victim. Once this is complete, a circle meeting is held with more participants included in the process. Some of those who participate at this level include the victim, the offender, their friends, family, and some professionals. During the circle meeting, which is voluntarily attended, consequences of the offender’s actions are discussed and restitution measures proposed and agreed on (restorativejustice.org, 2012). At this stage, members of the community are involved in discussing the effects that the crime has on their lives and what can be done to avoid future occurrences of similar crimes. In the event that the offender denies responsibility, they are subjected to an adversarial court trial with the option of recalling the cooperative process that follows if they confess to the crime that they are accused of committing. Alternatively, when one is found guilty of an offence by the adversarial court, they are given a sentence which in part includes paying restitution. Morris, A. & Maxwell, G. (2001). "Restorative conferencing", in Bazemore, G.; Schiff, M., Restorative community justice: Repairing harm and transforming communities, Cincinnati, OH: Anderson Publishing